Branding is a critical part of commerce: a strong brand is a valuable asset while effective marketing can significantly improve your revenue. Providing clear, pragmatic guidance, our lawyers’ legal and commercial expertise in this specialist area can help protect and maximise your brand and deliver success in key markets.
Our Brands Team will take the time to understand your business and objectives, developing marketing and brand strategies to increase the value of your products and services.
We act for businesses of all sizes, including multinational manufacturers and retailers, owner-managed businesses, media agencies and intellectual property-based enterprises. With legal and commercial expertise in advertising law, intellectual property, corporate and commercial contracts, interactive media, claims defence and risk management, we can support you in all aspects of your business in line with your needs.
Drawing on our deep market knowledge we also can develop marketing strategies to maximise your brand’s potential, reduce risk and identify areas for increased efficiencies and commercial opportunity. Not only can this increase your profitability, it can also enhance the underlying worth of your business, creating a more valuable asset for the future.
Our Commercial Team has been involved in a number of high-profile matters. Highlights include:
Our expertise in this area encompasses:
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The team is considered to be a ‘first-class’, and clients underline their responsiveness and ability to assess clients’ technical knowledge appropriately: ‘Their advice is always pitched at the right level’.
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With the legal and political situation likely to remain uncertain and fluid for at least the next few months if not years, an increasing number of businesses are choosing to set up working groups within their organisations to closely monitor developments and formulate and re-evaluate plans in relation to...
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