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Marketing and brands

Branding is a critical part of commerce: a strong brand is a valuable asset while effective marketing can significantly improve your revenue. Providing clear, pragmatic guidance, our lawyers’ legal and commercial expertise in this specialist area can help protect and maximise your brand and deliver success in key markets.

Key Contacts

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John Davies

John Davies

Partner

Graeme Fearon

Graeme Fearon

Partner

Marketing to maximise your brand’s value

Our Brands Team will take the time to understand your business and objectives, developing marketing and brand strategies to increase the value of your products and services.

We act for businesses of all sizes, including multinational manufacturers and retailers, owner-managed businesses, media agencies and intellectual property-based enterprises. With legal and commercial expertise in advertising law, intellectual property, corporate and commercial contracts, interactive media, claims defence and risk management, we can support you in all aspects of your business in line with your needs.

Drawing on our deep market knowledge we also can develop marketing strategies to maximise your brand’s potential, reduce risk and identify areas for increased efficiencies and commercial opportunity. Not only can this increase your profitability, it can also enhance the underlying worth of your business, creating a more valuable asset for the future.

Highlights

Our Commercial Team has been involved in a number of high-profile matters. Highlights include:

  • advising MAN Truck & Bus Limited on maintaining and enforcing its global trade mark portfolio
  • drafting and negotiating an international restaurant franchise agreement on behalf of a London-based restaurant
  • drafting product endorsement agreements and brand ambassador agreements for a major online retailer
  • advising clients on UK, European and global brand protection strategies, including trade mark registration and enforcement

  • registering and enforcing trade marks on behalf of businesses in various sectors including technology, food and beverages, education, media and defence and aerospace
  • advising on referrals to Ofcom and the Advertising Standards Authority concerning TV adverts
  • defending consumer protection claims, e.g. in respect of household cleaning products and personal cosmetics

Expertise

Our expertise in this area encompasses:

  • packaging
  • product liability
  • promotions
  • regulation
  • risk management
  • sponsorship
  • trade marks

The team is considered to be a ‘first-class’, and clients underline their responsiveness and ability to assess clients’ technical knowledge appropriately: ‘Their advice is always pitched at the right level’.

Chambers and Partners 2013

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