Strategic land, option and promotion agreements

Many landowners want to profit from the development potential of their land. At Thrings, we’ve developed expertise in the wide range of agreements that landowners enter into with prospective developers, promoters and investors. This experience and our specialism in this area mean that we are well placed to help landowners maximise the value that they achieve from their assets.

Key Contacts

Edward Jackman

Edward Jackman


Alan Goulding

Alan Goulding


Preserving value with strategic land agreements

Through our strategic land agreements, we aim to ensure that the current use of your land will not be compromised during its promotion or while you are waiting for a sale to take place.

Drawing on our extensive experience, our aim is to maximise and secure value for you and minimise risk.  Once we have put an agreement in place, we continue to work with you as your land is promoted, in order to ensure that you achieve your objectives.

As one of the few firms specialising in this area, we receive referrals from other solicitors and national organisations like the NFU. Our clients instruct us in conjunction with their surveyors, planners and accountants, and we aim to progress transactions with a collaborative approach in order to achieve the best outcomes for landowners, developers and investors.


Our Strategic Land Team has worked closely with a range of landowners and developers/promoters in this area. Highlights include:

  • acting for a landowner on the sale of a 60-acre consented residential development site
  • acting for a landowner in relation to an option agreement for a residential and commercial development site of approximately 200 acres
  • acting for a consortium of landowners entering into an option agreement for the promotion of their land on the completion of their consortium agreement
  • restructuring arrangements for the promotion of land in west and south Swindon to gain a workable planning consent
  • acting on behalf of the two consortia of major developers in north Swindon on all infrastructure matters, including the restructure of planning obligations to suit the local planning authority and the consortia
  • securing large upfront payments for landowners in several west Wiltshire towns on terms that allow them to continue using their land for agricultural purposes while ensuring that they retain future development value


Our expertise in this area encompasses:

  • advising single landowners and groups of landowners to achieve development potential from their land
  • acting for single developers or consortia of developers planning to develop land in the future

  • helping promoters and investors to secure appropriate rewards for their expertise or investment
  • advising on planning agreements and infrastructure arrangements to ensure successful development

We also advise on:

  • option agreements
  • land promotion agreements
  • conditional contracts
  • consortium agreements
  • pre-emption agreements

  • uplift agreements
  • joint venture agreements
  • planning agreements
  • infrastructure agreements
  • development agreements


We have found Thrings’ approach pragmatic and commercial, showing an understanding of the property needs and challenges we have faced.

Ann Hyland, Chief Financial Officer, Vectura Group plc