Strategic land, option and promotion agreements

Are you a landowner with ground to sell? The opportunity to develop your land is lucrative and could provide you with long-term financial security. However, you may be concerned about how it is used. There are also ways you can maximise the value of your land, and negotiations throughout your sale could have a major impact on the profit you make. Our expert advice will put you in a strong position to make the most of your land’s potential as you enter into agreements with developers, promoters and investors. And if you are a developer or investor, we are here to help you get the most out of your purchase.

Key Contacts

Edward Jackman

Edward Jackman



Land is sought after, which means there are often issues relating to its sale. As a landowner, you may be concerned it won’t fetch its value or that it is used for purposes you believe to be unsuitable. You might only want to sell a portion of your land or you could be apprehensive about gaining planning permission. There is also the chance that your land and its use is compromised while it is being promoted, and you may want to take steps to prevent this from happening. If you are a developer, you may too have concerns about gaining the local authority’s permission for your plans or your building work could already be on hold due to legal disputes.

Whichever part you play in a land transaction, we will work closely with you to help you achieve your aims. Strategically minded and highly experienced, our Strategic Land Team will support you throughout the process to maximise value and protect your land’s future.

We are one of the only firms that can offer you specialist advice in this complicated area of property transactions and clients are often referred to us from national organisations including the NFU. If you would like us to work with surveyors, planners and accountants of your choosing, we will take a collaborative approach to secure the best outcome for you.


Our Strategic Land Team has worked closely with a range of landowners and developers/promoters in this area. Highlights include:

  • acting for a landowner on the sale of a 60-acre consented residential development site
  • assisting a landowner in relation to an option agreement for a residential and commercial development site of approximately 200 acres
  • advising a consortium of landowners entering into an option agreement for the promotion of their land on the completion of their consortium agreement
  • restructuring arrangements for the promotion of land in west and south Swindon to gain a workable planning consent
  • acting on behalf of the two consortia of major developers in north Swindon on all infrastructure matters, including the restructure of planning obligations to suit the local planning authority and the consortia
  • securing large upfront payments for landowners in several west Wiltshire towns on terms that allow them to continue using their land for agricultural purposes while ensuring that they retain future development value


We advise single landowners, groups of landowners, investors, developers and promoters on a range of agreements and negotiations. These include:

  • option agreements
  • land promotion agreements
  • conditional contracts
  • consortium agreements
  • pre-emption agreements
  • securing rewards for promoters and investors

  • uplift agreements
  • joint venture agreements
  • planning agreements
  • infrastructure agreements
  • development agreements



We have found Thrings’ approach pragmatic and commercial, showing an understanding of the property needs and challenges we have faced.

Ann Hyland, Chief Financial Officer, Vectura Group plc