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A guide to emerging trends in trade mark law and policy

A guide to emerging trends in trade mark law and policy

In order to develop, protect and exploit their brands, trade mark owners need to be aware of emerging trends, opportunities and challenges. Commercial environments are constantly evolving and, as such, are impacted by changing economies and regulations as well as political developments such as Brexit and digital advances that create commercial prospects and threats. Here, we highlight some of the key emerging trends for businesses to bear in mind.

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