On top of the usual discussions about his salary and term, Manchester United may therefore also have to look into taking an assignment of several trade mark registrations for MOURINHO, JOSE MOURINHO and a signature mark.
Image rights are an important part of any celebrity’s ability to exploit their fame and status and, in the absence of anything more specific in English law, trade marks are the best way to protect them. These rights will be crucial to negotiations with sponsors for both Chelsea and Manchester United and reflect the increasing role of law in sport.
For more information, please contact Graeme Fearon.